YFC is the international Call-Sign of the Fredericton International Airport. As such, it enjoys a high level of visibiity and is reproduced as part of everything related to the Airport - internally and externally. Along with remaining central to our rebranding strategy, we exploited the visibility of the call-sign by transforming it into a slogan for our client. The newly relaunched "Your Fredericton Connection" emphasizes the most important aspects of what the Fredericton International Airport embodies as the point of personal communication between the local community and the rest of the world. Now, this message is underlined on every luggage tag, airline ticket, flight board, sign, uniform and vehicle.

This project included branding creative and strategy, event planning for two brand launch events (private and public), a three-month rollout of new branded materials (including signage, collateral, web site features, displays and advertising), and an overhaul to YFC’s website. The site redesign included development of new online tools for airport and community users alike. A web-based application created by Osprey Marketing specifically for YFC has generated global interest in adopting the technology for other uses.

Click to see more creative examples

Visit the Fredericton International Airport site.